WNT‘s sponsorship of 2-wheel sports fits well with the culture and the values of the company. WNT has always had a strong connection with 2-wheel sports, internal company activities and customer events have been centered around company values such as Sportsmanship, Fighting Spirit and Family (Team Spirit) for many years already. The entire management team and also large groups of employees meet regularly to take on challenges together on 2 wheels. These activities often involve support for a good cause.
So when Sam Burman Motorsport Team asked WNT UK about sponsorship, the request sparked immediate interest. The fact that Sam Burman also competes in bike races for training purposes made the establishment of a WNT sponsored female cycling team a logical next step, and so Team WNT Pro Cycling was born.
Cycling is the perfect vehicle for communicating the WNT values outside the organization and WNT uses these events to build customer relationships and to get customers involved. For example the English bike component manufacturer HOPE and the Spanish company Rotor, that produces high-tech drive train components for racing and mountain bikes, are both customers of WNT and their products (e.g. the Rotor INpower power meter, Hope wheels and hubs) are used by the Team WNT Pro Cycling.
Enthusiasm for cycling, the support and backing from WNT and the passion with which the Team practices their sport are all vital components to ensure the current and future success of the Teams.